Why is it so important to put keywords in the section ''Important data for the search engines''?
The function ''Important data for the search engines'' is located in the section ''My web site''-''General Settings''.
More search engines (Google or others) will visit your e-commerce, the better for you. By having many keywords in this section (within the limit of the number of characters that this function of the system allows you) you make sure to have plenty of access to search engines.
Seeing that your e-commerce is well designed and the content is relevant, search engines will place you in the top positions of search results for keywords that your potential customers conduct. This way, you will increase traffic in your e-commerce and of course you increase your sales.