What does the word ''Description'' in the section ''Important data for the search engines'' mean?
The function ''Important data for the search engines'' is located in the section ''My web site''-''General Settings''.
When you do a search with a search engine (Google or otherwise), youll see the results in a few lines that describe the websites. These lines are the ''description''. They are located under a title that contains tags that you wanted.
Example : If your customer has entered (florist) as tags for his research, the result will be like the one below with the word (flower) in bold. The ''description'' is located in a large red rectangle.
The description is very important because this is the first thing that a person sees by searching. The more the description of your online store will be accurate and interesting, the more chance you have of the person click in your online store rather than in another.
Note : Remember to write your description in all languages that are visible in your online store!