How to create an effective advertising adwords

Who can tell me how to run a successful AdWords campaign.
What keywords you choose?
How to interpret the statistics?

Finally I read and reread the advice on the internet, I still can not have an effective campaign.

I must necessarily pass through the box "to a professional" to organize a campaign that pays?

Thank you for your advice, I confess I am completely lost.
Author : Anonymous
Readings : 576
Creation : 2011-11-24
b-boxs said ...
First, what is the address of your site, you sell what?
cordially b-boxs
ps: tell a little more
thank you
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