How to configure the ''labels''?
The ''lables'' are used to identify how your visitors entered your site. This may be a publicity campaign (like Adwords) or a link that has been moved to another site.
To learn how to access your labels, see the question ''How to see by which labels my customers came in my online shop ?'' in the category ''My sales and statistics '' of the FAQ.
Here's how to configure your labels :
Name of the labels :
It is better to give a name to your label that you can easily recognize. For example : you sell flowers. In your Adwords campaign, you have two ads from which you'd like to check profitability: one, you advertise a bouquet of roses at a discounted price, in the other you advertise a bouquet of roses at the regular price.
The label of the advertisement of the bouquet of roses at the discounted price could be called ''discount'' and the tag of the other ad for the bouquet of roses at the regular price could be called ''regular''.
To see the labels in your statistics, you must enter the series of characters at the end of each URL advertisements or links you want to identify : ?tag=name of the label.
For example : you sell flowers. For the advertisement to the bouquet of flowers in discount, you want the visitors to arrive at the bouquet of roses at the discounted price. The name of this label is called ''discount''.
In the field to identify the landing page of your ad, you will enter the URL of the bouquet of roses in the characters calls : ''?tag=discount''
When people click in this page, the label of the page can be found in your stats (in the section ''The last 200 visitors'').