Make the most of out-of-stock products 

The definitive guide

Written by Manuel Lamas | Updated: August 2, 2025 

None left? Then I want some ...

 

Stockouts: challenge or opportunity?

When a product is out of stock, it can create an immediate impact on your online store. Customers may feel frustrated or lose trust if a stockout is not handled properly. However, a well-managed stockout can also increase interest in your products, create anticipation, and even build customer loyalty. It all depends on how you communicate and turn this event into an opportunity.

 

Turn a stockout into a marketing asset

Rather than suffer from stockouts, a thoughtful strategy can turn them into a marketing asset. With the right techniques, you can not only limit the negative impact but also create a unique experience for your customers. Imagine them returning regularly to your site to find out when a product will be available again, drawn by the scarcity or the perks you offer while they wait.

 

A guide based on 15 years of experience

Since 2007, our KingEshop platform has helped create over 130,000 online stores. This experience has allowed us to develop unique expertise in the challenges and opportunities of running an online business. This guide is not just a theoretical article – it's the result of years of working closely with merchants, artisans, and small business owners like you. Inside, you'll find practical tips that can be applied immediately to turn stockouts into advantages. If you want to create a KingEshop online store this guide will help you make the most of every situation — even the unexpected.

Impacts of stockouts on your online store

 

The risks of stockouts

 

• Loss of sales

A stockout often means you lose potential sales, as customers may turn to competitors for a similar product. This can particularly affect new visitors discovering your shop for the first time — a challenge even more critical in the marketing for artisans and small merchants , where every customer matters and trust is built from the very first contact.  

 

• Customer frustration

A regular customer may be particularly disappointed if a product they want to buy is unavailable. If this frustration is not handled well, it can lead to a loss of loyalty or negative reviews.

 

• Impact on your reputation

Frequent or poorly managed stockouts can damage the perception of your brand. Customers may think your store lacks professionalism or is unable to anticipate demand.

 

Opportunities to seize

 

• Strengthen the anticipation

When a product is out of stock, it can increase its appeal. Customers often assume that an unavailable item is highly sought after, which boosts their desire to get it as soon as it becomes available again.

 

• Create urgency

A stockout can be used to encourage customers to act quickly when the item is restocked. Phrases like "Limited quantities available soon!" or "Come back quickly so you don't miss this opportunity" play on the fear of missing out on a good deal.

 

• Engage with waitlists

Offering customers to join a waiting list or receive a restock alert can increase their engagement with your store. It shows that you care about their needs.

 

Inspiring case studies

 

• Apple and its pre-orders

At every new iPhone launch, Apple deliberately creates a temporary shortage. Stockouts build anticipation and push customers to pre-order so they don't miss out.

 

• Luxury brands

Brands like Supreme or Louis Vuitton use stockouts as a marketing strategy. By intentionally limiting available quantities, they turn their products into objects of desire, enhancing their exclusivity and premium image.

 

• Video games and technology

Gaming consoles like the PlayStation 5 or Nintendo Switch experienced major stockouts at launch. This created massive buzz, boosting product visibility and future sales.

 

Consumer psychology

 

• The power of scarcity

Humans tend to place higher value on things that are rare or hard to get. When customers see a product out of stock, they perceive it as more valuable.

 

• FOMO (Fear of Missing Out)

The fear of missing out drives customers to closely monitor restocks. This psychological pressure can be a powerful trigger to buy as soon as the product becomes available again.

 

• Organic buzz

Stockouts, especially for popular products, can attract media attention or be discussed on social media. This generates free publicity for your store.

Segment your customers based on their reaction

 

Understand the different types of customers

 

• Frustrated customers

These customers feel deeply dissatisfied when a product is out of stock. They expect items to be available at all times and view stockouts as a sign of poor professionalism or organization. This frustration can lead to negative reviews, cart abandonment, or even total disengagement from your store. For these customers, it is essential to respond quickly and with empathy to limit the negative effects.

 

• Indifferent customers

Indifferent customers do not react emotionally to stockouts. They are often more flexible and open to exploring other products or waiting for restocks without expressing dissatisfaction. However, this indifference should not be underestimated: failing to capture their attention could reduce your sales opportunities with this segment. Better understanding their preferences can help you offer suitable alternatives.

 

• Customers excited by scarcity

These customers see stockouts as a sign of the product's value and popularity. They are often impulse buyers or collectors attracted to limited editions and exclusive products. For them, scarcity increases desire and urgency to buy. It's important to maintain their interest with strategies like waitlists, pre-orders, or early access to restocks.

 

Adapt your communication to each segment

 

• For frustrated customers

When communicating with these customers, it's crucial to acknowledge their disappointment and offer concrete solutions. For example, you can explain the reason for the stockout, indicate restocking times, and suggest similar alternatives. A goodwill gesture like a small discount or loyalty points can turn a negative experience into a loyalty opportunity. Stay transparent and show that you understand their frustration.

 

• For indifferent customers

With these customers, take a proactive approach by highlighting other products that may suit their needs. A personalized email campaign or an automatic suggestion on your site can encourage them to explore more of your catalog. You can also invite them to join a waiting list to show they might miss out on something interesting.

 

• For excited customers

These customers appreciate communication that values their interest in the product. Notify them first of restocks or offer them exclusive access. You can also build a sense of belonging by sending messages like: "You are among our most loyal customers, be the first to order when this product returns." A personalized approach will strengthen their engagement with your store.

 

Use customer data to predict reactions

 

• Analyze past behaviors

Order history and interactions on your site provide valuable insights. For example, identify customers who frequently buy similar products or those who abandon their cart when a product is out of stock. This data will help you anticipate their behavior and tailor your offers accordingly.

 

• Segment using CRM tools

A good customer relationship management tool allows you to automatically segment your customers based on criteria such as purchasing habits, responsiveness to marketing campaigns, or browsing history. You can then target each segment with tailored messages, increasing your chances of conversion even in case of stockouts.

 

• Monitor reactions on social media

Comments, mentions, or shares related to your out-of-stock products are valuable indicators. For example, if customers share their eagerness to see a product return, it shows they are engaged and interested. Take this opportunity to interact with them, answer their questions, and keep their enthusiasm alive.

 

Practical cases: personalized approaches

 

• Case 1: Managing a frustrated customer

A loyal customer writes to express disappointment over an out-of-stock item. Respond quickly by thanking them for their loyalty and explaining the reasons for the situation. Offer an immediate solution, such as a similar alternative or a discount voucher for a future purchase. This shows that you value their satisfaction.

 

• Case 2: Engaging an indifferent customer

An occasional customer visits your site but doesn't seem affected by the stockout. Send them an email showcasing similar products or highlighting other popular categories in your store. Add a personal touch by offering a limited-time special deal to catch their attention.

 

• Case 3: Valuing a customer excited by scarcity

A customer expresses their excitement on your social media about the return of a popular product. Reward this engagement by offering them an exclusive pre-order or priority access when it's restocked. Show them they are part of a privileged circle.

Waiting lists to maintain customer interest

 

What is a waiting list and why is it essential?

 

• Role of waiting lists

A waiting list allows customers to sign up to be notified as soon as an out-of-stock product becomes available again. It acts as a safety net to capture the interest of potential customers who might otherwise turn to a competitor.

 

• Create exclusivity

By offering a waiting list, you give customers the impression of receiving privileged treatment. They know they will be the first to be informed and will have priority over other buyers. This feeling of exclusivity is a powerful lever to strengthen their engagement.

 

• Why it's essential

Waiting lists are not just a communication tool, they are also a way to measure demand for a specific product. The longer the list, the more it can justify increasing stock or launching dedicated campaigns.

 

Tools to easily integrate a waiting list

 

• KingEshop features

KingEshop offers simple tools to add a waiting list to your products. You can enable this option in your product management, allowing customers to enter their email address to be notified when the product is back in stock.

 

• External options

If you want more advanced options, integrations with third-party tools like Mailchimp or Klaviyo can enhance your waiting lists with features like automatic segmentation or personalized emails.

 

• Personalization

Add personalized messages to your waiting lists, such as "Sign up to be the first informed!" or "Be among the privileged to access the product as soon as it returns." This enhances the perception of exclusive treatment.

 

How to encourage sign-ups

 

• Exclusive benefits

Offer a special discount or a gift to customers on the waiting list, provided they place an order within a set time after restocking. For example: "Get 10% off if you order within 24 hours of our email."

 

• Create urgency

Use messages like "Limited spots on the waiting list!" to encourage customers to sign up quickly. The fear of missing out (FOMO) is a powerful driver of engagement.

 

• Effective examples

Priority access to restocking: "Waiting list members will have access 24 hours before everyone else."

 

Extra loyalty points: "Sign up and earn 50 loyalty points when this product returns."

 

Exclusive content: "Receive tips or advice related to this product while waiting for its return."

 

Automate communications

 

• Regular updates

Don't leave customers waiting without news. Send emails or notifications to keep them informed, such as "We are actively working to restock your favorite product. Stay tuned!"

 

• Email personalization

When the product is back in stock, an automatic email can be sent with a personalized message: "Good news! Your product is back in stock. Order now to be among the first to get it."

 

• Automated sequences

Schedule a series of emails to maintain interest among registered customers. For example:

 

Email 1: Registration confirmation with a thank-you message.

 

Email 2: An update on the estimated restocking time.

 

Email 3: Product return announcement with a direct link to order.

 

• Performance analysis

Monitor the signup rate, email open rate, and conversion rates after restocking. This data will help you optimize future campaigns and better manage your inventory.

Create campaigns to announce restocking

 

Identify the right time to launch your campaign

 

• Demand trend analysis

Use your past sales data to identify the periods when demand for the product is highest. If a product experiences a popularity spike during a certain season or after a specific event, plan your campaign accordingly.

 

• Monitor waiting lists

The length of your waiting lists can indicate the right time to launch a campaign. The longer the list, the more you can justify an announcement campaign to maximize engagement once restocked.

 

• Take delivery times into account

Plan your campaign based on restocking timelines. Inform your customers in advance to build anticipation, but avoid overpromising if the products are not ready to ship.

 

The most effective channels

 

• Email marketing

Emails are perfect for directly informing customers who signed up to a waiting list. Send a personalized message with a direct link to the product to simplify the purchase. Example: "The product you were waiting for is back in stock! Order now before it disappears again."

 

 

• Social media

Use your social platforms to reach a wide audience and engage your community. Post eye-catching visuals and use stories to create urgency: "In stock for a limited time! Don't miss this chance."

 

• SMS marketing

SMS messages offer a high open rate and are ideal for quick announcements. Example: "Good news! Your favorite product is back. Click here to order: [Link]."

 

• Paid advertising

Targeted advertising campaigns on Google or Facebook can help you reach a wider audience, especially for highly popular products. Emphasize the limited stock to encourage immediate purchases.

 

Examples of catchy messages

 

• Messages for emails

"Good news: your favorite product is finally back!"

 

"Hurry up! Limited stock available now."

 

"You waited… it's here. Don't miss this chance!"

 

• Messages for social media

"It's official: [Product Name] is back in stock. Act fast!"

 

"We heard your requests: the restock is here, but it won't be enough for everyone!"

 

"🚨 Product in stock 🚨 Available now, but for how long?"

 

• Messages for SMS

"The product you were waiting for is back. Click here to get it: [Link]."

 

"Limited stock: don't miss the return of [Product Name]. Act fast! [Link]."

 

Turn a restock into a special event

 

• Create a campaign around urgency

Organize a flash sale for the restock, with time-limited perks. For example: "For 24 hours only, enjoy a special discount to celebrate the return of [Product Name]."

 

• Offer exclusive benefits

Reward your loyal customers with early access to the product. For example, send a private link to your waitlist 24 hours before announcing the restock to the public.

 

• Link a restock to an event

Turn the restock into an event launch. Example: "Join us to celebrate the return of [Product Name] with a live stream on our social media and special offers available only during the broadcast."

 

• Encourage engagement

Launch a contest or giveaway to celebrate the product's return. Example: "Post a photo with your new [Product Name] for a chance to win a €50 gift card."

Offer exclusive discounts for pre-orders

 

The benefits of pre-orders

 

• Benefits for your store

Pre-orders allow you to secure sales even before the product becomes available. This improves your cash flow and gives you better visibility into demand, helping you adjust your inventory and minimize the risk of unsold items.

 

• Benefits for your customers

For customers, pre-orders offer a guarantee that they will receive the product as soon as it becomes available, thus avoiding another stockout. They feel privileged and reassured, especially if they know that demand is high.

 

• Create a sense of exclusivity

Pre-orders can also create a sense of urgency and belonging. Phrases like "Reserve now before it's too late" or "Be among the first to receive [Product Name]" strengthen their desire to buy.

 

Set up a pre-order system on KingEshop

 

• Enable pre-orders

With KingEshop, you can easily enable a pre-order option for your products. In the product management section, add a note "Available for pre-order" and specify an estimated availability date. This keeps your customers well informed.

 

• Customize the messages

Add personalized messages to your product page, such as "Pre-order now and make sure you get this product as soon as it's released!" or "Limited quantities available for pre-order."

 

• Secure payments

Integrate secure payment systems like Stripe or PayPal to ensure a smooth experience. Also offer flexible options, such as deposits, to reassure customers who hesitate to pay the full amount upfront.

 

Techniques for calculating attractive discounts

 

• Analyze your margins

Before offering a discount, evaluate your fixed and variable costs to determine a reduction that remains profitable. For example, a 10 to 15% discount may be enough to motivate customers while maintaining a profit margin.

 

• Create limited-time offers

Offer discounts only for the first pre-orders, such as: "The first 50 customers get 10% off." This encourages quick action and limits the impact on your profitability.

 

• Examples of discounts

"Pre-order now and save 15 % off the final price."

 

"Exclusive offer: free shipping for all pre-orders placed before [date]."

 

"Special discount of 20 € for pre-orders before [date]."

 

Build loyalty with customers who pre-ordered

 

• Send thank-you messages

After receiving a pre-order, send a personalized email to thank your customers for their trust. Example: "Thank you for pre-ordering [Product Name]! We look forward to shipping it as soon as it becomes available."

 

• Offer additional bonuses

Reward your customers with exclusive extras, such as a complementary product or a free user guide. Example: "As a gift with your pre-order, receive a protective case for [Product Name]!"

 

• Involve customers in the process

Keep your customers informed at every step, such as the manufacturing or shipping of the product. This keeps their excitement and engagement high. Example: "Your product is currently in production and will be ready to ship by [date]."

 

• Invite them to share their experience

Encourage your customers to share their purchase on social media in exchange for an extra perk, like a discount on their next order. Example: "Share your pre-order on Instagram with the hashtag #MyKingEshopProduct and receive 5% off your next purchase." 

Scarcity can enhance product desirability

 

Why are rare products more attractive?

 

• The psychology of scarcity

Rare products create a heightened perception of value. Customers often associate rarity with higher quality or uniqueness. It's a powerful psychological effect: what is hard to get is seen as more desirable. This dynamic is especially effective for luxury items, limited editions, or exclusive offers.

 

• Create a sense of urgency

Urgency is a powerful purchase driver. When a customer knows a product might sell out quickly, they are more likely to make an immediate decision. For example, an online store might display “Only 2 left” or “Offer valid until midnight” to encourage purchase. These tactics tap into human behavior that favors quick action when faced with the fear of missing out.

 

• Highlight your product

A rare product is often perceived as having higher value. This can justify a premium price or reinforce a brand's exclusivity. For example, numbered items or handmade products attract customers willing to invest more to own something unique.

 

Use storytelling to increase excitement

 

• Tell the story behind the product

Every rare product has a story to tell. By sharing this story, you create an emotional connection with your customers. For example, a leather bag could be presented as "crafted by local artisans using techniques passed down through generations." This type of storytelling adds depth to the product and makes it more appealing.

 

• Highlight the uniqueness

Highlight what makes your product unique. This could be related to its design, manufacturing method, or materials. For example, a product made from sustainable or limited resources can attract a specific audience that values these features. A sample message might be: "Made from wood sourced from sustainably managed forests, this piece is available in only 50 units."

 

• Play on exclusivity

Offering limited access to a specific group of customers, such as VIP members or newsletter subscribers, can increase excitement. For example: "Reserved for our premium clients: early access to our new limited collection." This type of communication makes customers feel valued and encourages quick action to seize the exclusive opportunity.

 

The dangers of overusing scarcity

 

• Loss of credibility

Overusing scarcity can damage customer trust. If a supposedly “rare” product keeps coming back in stock or if urgency messages feel fake, your customers may question your honesty. This can harm your brand image in the long run.

 

• Customer frustration

Excessive scarcity can lead to frustration, especially if customers were unable to purchase a product they really wanted. This frustration can result in negative reviews, complaints, or complete disengagement from your brand.

 

• Find a balance

The key is to use scarcity in a strategic and credible way. Reserve this approach for specific products or special events, such as limited editions or seasonal launches. Also make sure your marketing messages are transparent to avoid disappointment.

 

Examples of successful scarcity-based campaigns

 

• Supreme and its limited editions

The brand Supreme built its success on scarcity. Every week, it releases new products in extremely limited quantities. This strategy generates massive excitement and encourages customers to buy immediately, knowing the items will sell out in minutes.

 

• Black Friday and flash sales

Black Friday is the perfect example of time-based scarcity. Promotions last only 24 hours, creating a shopping frenzy. Brands like Amazon use this strategy by launching flash sales every hour to keep the excitement going all day long.

 

• Pre-ordered video games

Gaming consoles like the PlayStation 5 have used scarcity to boost their popularity. By deliberately limiting the available stock at launch, manufacturers created strong anticipation and massive media buzz, thereby increasing the perceived value of their products.

 

• Handicrafts and limited editions

Artisans often leverage scarcity to attract customers looking for unique products. For example, a jeweler might offer a limited collection of 20 pieces made from rare materials. This approach attracts clients willing to pay a higher price for something truly one-of-a-kind.

Managing communication during an out-of-stock situation

 

Be transparent with your customers

 

• Explain the reason

Clearly communicate the cause of the stockout, whether it's due to high demand, a logistics issue, or a production delay. Example: "We were surprised by the overwhelming success of this product and are working hard to restock it."

 

• Provide estimated timeframes

Provide an honest estimate of the restocking time so customers know what to expect. Avoid promising overly optimistic dates you may not be able to meet. Example: "The product will be back in stock within three weeks. We will keep you updated on any changes."

 

• Suggest alternatives

If possible, suggest similar products in stock to meet the customer's immediate needs. Example: "In the meantime, you might like [Product Name], which offers similar features."

 

Prepare a message template

 

• Message structure

A sample message should include:

 

An acknowledgment of the customer's frustration.

 

A concise explanation of the situation.

 

A solution or alternative (such as signing up for a waiting list).

 

A thank you for their patience and loyalty.

 

• Example message

"Hello [Customer Name], thank you for your interest in [Product Name]. Due to high demand, this product is currently out of stock. We are actively working to restock it and expect it to be available by [Date]. You can join our waiting list to be notified as soon as it is back in stock. Thank you for your patience and trust."

 

• Automate responses

Deploy automatic responses via email or chat to immediately inform customers of the situation. For example, an automatic email message could include an update on restocking and a link to the waiting list.

 

Communicate regularly

 

• Frequent updates

Keep your customers informed about the situation. For example, send weekly emails or post updates on your social media. Example: "Good news! We received confirmation from our supplier: [Product Name] will be back in stock next week."

 

• Use multiple channels

Share your updates across all the channels your customers use, such as emails, social media, and push notifications. Example: post an Instagram story with a countdown to restocking.

 

• Build anticipation

Turn the wait into a marketing opportunity by building excitement around the product's return. Example: "We have a surprise for you! [Product Name] is coming back soon with an exclusive gift for early buyers."

 

The importance of empathy and honesty

 

• Listen to your customers

Encourage your customers to express their frustrations or questions. Respond with empathy to show that you understand their point of view. Example: "We understand that this situation can be frustrating, and we are doing everything we can to resolve it quickly."

 

• Acknowledge your mistakes

If the stockout is due to poor planning or an internal issue, acknowledge it honestly. Example: "We underestimated the demand for this product, and we apologize for the inconvenience caused. We are doing everything we can to ensure it doesn't happen again."

 

• Value their loyalty

Thank your customers for their patience and understanding by offering a goodwill gesture. Example: "As a thank-you for your patience, we're offering you 10% off your next order."

Create an exceptional customer experience

 

Offer alternatives to meet customer expectations

 

• Suggest similar products

When your product is out of stock, it is essential to offer solutions to meet your customers' immediate needs. Similar products should be presented as viable options, with clear descriptions explaining why they are a good alternative. Example: "We understand that [Product Name] is not available at the moment. [Alternative Product] offers similar features and has received excellent feedback from our customers."

 

• Use personalization

Personalized recommendations help improve the customer experience by suggesting items that match their preferences. For example, if a customer has shown interest in products from a specific category, your system can suggest in-stock items from that same category. This shows that you understand their needs and are committed to meeting them.

 

• Highlight complementary solutions

Suggest products that could complement the out-of-stock item. For example, if a printer is out of stock, highlight compatible cartridges or useful accessories like USB cables. This helps maintain the customer's interest in your store while partially meeting their needs.

 

Offer benefits to compensate for the wait

 

• Loyalty points

Offering loyalty points is a great way to show your customers that you appreciate their patience. These points can be used for discounts or gifts on future purchases. Example: "We have added 100 loyalty points to your account as a thank-you for your understanding. These points can be used on your next order."

 

• Exclusive discounts

Discounts are an effective way to compensate for the inconvenience caused by an out-of-stock situation. Offer time-limited discounts to encourage customers to make a purchase quickly. Example: "As a thank-you for your patience, enjoy 15 % off the entire site for the next three days."

 

• Free shipping for future purchases

Free shipping is seen as a highly attractive benefit by customers. Offering this option can help reduce their frustration caused by the out-of-stock situation. Example: "As compensation for the stockout of [Product Name], we are pleased to offer you free shipping on your next order."

 

Turn a disappointment into an opportunity

 

• Personalized commercial gestures

A personalized commercial gesture, even a modest one, can turn a negative experience into a memorable one. This may include a surprise gift, a product sample, or a personalized thank-you card. Example: "We understand your disappointment regarding the stockout. To thank you for your understanding, we are offering you an exclusive sample from our new range."

 

• Invitations to exclusive sales

Create a sense of privilege by inviting your customers to special events. This could be a private sale reserved for clients affected by a stockout. Example: "We are pleased to invite you to our upcoming exclusive sale, where you will have priority access to our new arrivals."

 

• Build a stronger connection with your customers

Take this opportunity to strengthen your relationship with customers by engaging in sincere dialogue. Show that you value their loyalty by offering personalized support and taking their concerns seriously. Example: "We apologize for this inconvenience and are actively working to restock [Product Name]. Your satisfaction is our top priority."

 

Case studies:

 

• Local craft shop

An artisanal shop turned a stockout into a loyalty opportunity. It sent personalized emails to affected customers, offering handmade alternatives with a 20% discount. Result: 70% of affected customers placed a new order, strengthening their loyalty to the brand.

 

• High-end fashion brand

A luxury clothing brand used a stockout to launch an exclusive campaign. Customers on the waiting list received an invitation to a VIP event where they could pre-order the new collection. Result: increased customer engagement and record sales even before the official launch.

 

• Technology company

A tech gadget manufacturer took advantage of a stockout to engage its customers on social media. It shared videos showing the product's manufacturing process, creating excitement and building customer trust. Result: a 30% increase in pre-orders once the product became available again.

Analyze campaign performance

 

Key metrics to monitor

 

• Waitlist conversion

Measure how many customers who signed up for your waiting list end up ordering when the product is back in stock. Example: "If 500 customers joined the waiting list and 300 made a purchase, the conversion rate is 60%."

 

• Pre-order rate

Analyze the percentage of customers who take advantage of the pre-order option compared to the total number of visitors. This shows how effective your efforts are to encourage purchases before restocking.

 

• Customer engagement

Monitor interactions related to your communication campaigns, such as email opens, link clicks or shares on social media. Example: "An email open rate of 40% for a back-in-stock announcement campaign is a strong indicator of engagement."

 

• Satisfaction rate

Collect customer reviews and feedback after a well-handled stockout. An increase in positive ratings or favorable testimonials may reflect successful management.

 

Analytics tools to track your results

 

• Google Analytics

Use Google Analytics to track visitor behavior on your site during campaigns. For example, you can analyze page views for out-of-stock products, clicks on pre-order buttons, and conversions from your campaigns.

 

• KingEshop tools

KingEshop offers integrated tools to analyze your performance. You can track:

 

Sign-ups to waiting lists.

 

Pre-order conversions.

 

Sales generated after a restock announcement campaign.

 

• CRM tools

A CRM like HubSpot or Zoho can help you segment your customers and measure their specific engagement with your campaigns. For example, it can show whether customers on a waiting list become more loyal after their purchase.

 

Measure the impact on customer loyalty

 

• Repurchase rate

After restocking, check how many customers who purchased the product return to make additional purchases. This may indicate improved loyalty.

 

• Participation in loyalty programs

If you offer loyalty points to compensate for the wait, analyze how many customers use them for a future purchase. Example: "80% of customers who received loyalty points due to an out-of-stock situation used them within the following three months."

 

• Customer feedback

Actively collect customer feedback and suggestions about their experience. Example: "A post-purchase survey can reveal whether customers are satisfied with how the stockout was handled and with your communication."

 

Adapt your future strategies through data analysis

 

• Improve stock management

Use data to more accurately forecast demand and avoid future stockouts. For example, if a product consistently generates large waitlists, consider increasing inventory or improving your supply chain.

 

• Optimize your campaigns

Analyze which campaigns generated the most conversions or engagement, and apply these learnings to your future initiatives. Example: "If emails with a special discount converted better than social media ads, you might prioritize this format in your next campaigns."

 

• Customer segmentation

Identify the most responsive segments to your stockout-related campaigns. Example: "Regular customers were more likely to sign up for pre-orders than new visitors. Dedicated communication to these segments can improve results."

 

• Test new ideas

Collected data allows you to experiment with innovative approaches. For example, try campaigns based on scarcity or urgency and compare their effectiveness with your traditional methods.

Anticipate and prevent stockouts

 

Analyze sales data to better forecast demand

 

• Study historical trends

Analyze your past sales data to identify periods of high demand. For example, if you sell clothing, look for sales peaks before seasons or during sales events. This will help you adjust your orders in advance.

 

• Use analytics tools

Tools like Google Analytics or KingEshop dashboards can help you spot the most viewed or added-to-cart products. Example: "A product that sees a sudden increase in views or cart additions might require quick restocking."

 

• Consider market trends

Stay informed about emerging trends in your industry to anticipate products that may become popular. Example: "If a new technology goes viral on social media, be prepared for increased demand for related products."

 

Optimize your inventory with automated tools

 

• Invest in inventory management software

Tools like TradeGecko, Odoo or Stocky allow you to track your inventory levels in real time, generate alerts when availability is low, and simplify orders with your suppliers. Example: "Software can send an automatic alert when a product's stock drops below a critical threshold."

 

• Favor demand-driven inventory models

Adopt approaches such as just-in-time (JIT) inventory management to avoid unnecessary surpluses while maintaining optimal availability. Example: "With JIT, you only order what you need based on forecasts, thus reducing storage costs."

 

• Centralize your data

Use an ERP (Enterprise Resource Planning) system to centralize all your data related to sales, inventory, and suppliers. This simplifies decision-making and reduces human error.

 

Maintain smooth communication with your suppliers

 

• Build strong relationships

Work closely with your suppliers to understand their capabilities and lead times. A trusting relationship can allow for quick adjustments when needed. Example: "A reliable supplier can prioritize your orders during demand spikes."

 

• Negotiate flexible deadlines

Discuss the possibility of having flexible contracts to adjust your orders based on demand fluctuations. Example: "If demand suddenly increases, a flexible contract can allow you to place additional orders quickly."

 

• Schedule regular reviews

Schedule periodic meetings with your suppliers to evaluate performance and identify areas for improvement. Example: "A quarterly meeting could help anticipate needs for upcoming seasons."

 

Prepare emergency strategies in case of unexpected stockouts

 

• Keep a safety stock

Keep a small safety stock for your most popular products to offset unexpected shortages. Example: "A 10% buffer stock for your top-selling items can reduce the risk of customer disappointment."

 

• Develop a list of alternative suppliers

Identify multiple suppliers for each product so you can turn to a backup solution in case of an issue with your main supplier. Example: "If your primary supplier is unable to deliver, a secondary supplier can step in to prevent a prolonged shortage."

 

• Create a communication plan

Prepare standard messages to quickly inform your customers in case of an unexpected stockout. For example: "Due to exceptional demand, this product is currently unavailable. We are doing everything we can to restock it quickly."

 

• Offer incentives to keep customers waiting

Offer commercial gestures to compensate for the wait, such as discounts or loyalty points. Example: "While waiting for [Product Name] to return, enjoy 10% off a selection of similar items."

Strengthen trust through your expertise

 

Show your ability to handle difficult situations

 

• Adopt professional communication

In a difficult situation such as an out-of-stock issue, clear, empathetic, and professional communication builds customer trust. Example: "We understand your frustration and are committed to resolving this issue quickly. Our team is actively working to restock [Product Name] and will keep you informed at every step."

 

• Present your proactive solutions

Explain how you are handling the situation to minimize the impact on your customers. For example: "To avoid future delays, we have strengthened our supply chains and are working closely with our suppliers to anticipate demand."

 

• Leverage communication channels

Share updates through multiple channels, such as social media, emails, or a dedicated FAQ section on your website. Example: "Follow our Instagram stories to stay informed in real time about the return of [Product Name]."

 

Share educational articles or videos

 

• Create informative content

Publish articles explaining your efforts to resolve shortages or improve your service. Example: "Read our latest article: ‘How we manage our inventory to serve you better'."

 

• Use video to engage your audience

A video showing the behind-the-scenes of your operations can create a stronger connection with your customers. For example: "In this video, discover how our teams work day and night to ensure your favorite products remain available."

 

• Educate your customers about industry challenges

Share content that explains logistical challenges or market trends. Example: "Why do stock shortages happen? An overview of today's global supply chain challenges."

 

Use customer testimonials to demonstrate your reliability

 

• Collect positive testimonials

Ask your satisfied customers to share their experience, especially those who benefited from your efforts to handle a complex situation. Example: "Thanks to their fast communication, I was able to pre-order my favorite product without stress – top-notch service!"

 

• Highlight concrete examples

Include specific testimonials in your marketing campaigns or on your website. Example: "When [Product Name] was out of stock, their team suggested a great alternative. Result: a flawless customer experience!"

 

• Share reviews across your channels

Regularly share customer reviews on your social media to build trust. Example: "A big thank you to [Customer Name] for their positive feedback on our pre-order process!"

 

Build a strong brand identity

 

• Share your values

Highlight the values that guide your business, such as transparency, commitment, and quality. Example: "At [Company Name], we believe in open communication and fast solutions to ensure your satisfaction."

 

• Leverage challenges to build your credibility

Unexpected events can be an opportunity to showcase your expertise. Share the lessons learned and the actions taken. Example: "After a surge in unexpected demand, we reorganized our supply chain to avoid future shortages."

 

• Invest in your branding

Use visuals, slogans, and consistent campaigns to reinforce your positioning. Example: "Trust and reliability – that's what makes [Company Name] your partner of choice, even in challenging times."

Retain your customers after a stockout

 

Reward loyal customers with special offers

 

• Back-in-stock offers

Once the product is available again, offer exclusive discounts or gifts to customers affected by the shortage. Example: "Thank you for your patience! Enjoy 15% off your next order of [Product Name]."

 

• Private sales

Host an exclusive sale reserved for your most loyal customers to give them priority access to restocks. Example: "As a loyal member, access our private sale 24 hours before the general public."

 

• Small gestures of appreciation

Send a personalized message with a symbolic gift or a thank-you note. Example: "We've added a free sample to your order to thank you for your understanding."

 

Create a loyalty program

 

• Point accumulation

Offer a program where customers earn points with every purchase, which they can redeem for discounts or free products. Example: "Earn 1 point for every euro spent. 100 points = €10 off!"

 

• Loyalty tiers

Introduce loyalty tiers to reward regular customers with extra benefits, such as free shipping or early access to promotions. Example: "Upgrade to Gold and enjoy 20% off all your purchases."

 

• Rewards for patience

Create a specific section in your loyalty program to reward customers who waited for restocking. Example: "Join our program and earn bonus points for every waitlist registration."

 

Provide an enhanced shopping experience

 

• Customizing returns

Send personalized emails to thank customers after their purchase and keep them informed about new arrivals. Example: "Thank you for ordering [Product Name]. Discover our new collection specially designed to complement your purchase."

 

• Proactive customer service

Contact customers to make sure they are happy with their purchase. Example: "Do you like your product? Let us know and enjoy a discount code for your next purchase."

 

• Simplifying the ordering process

Enhance the shopping experience with options like one-click payments or express delivery. Example: "Are you a loyal customer? Enable quick checkout and save time on every order."

 

Encourage word-of-mouth

 

• Referral campaigns

Launch a program where loyal customers can invite their friends to order in exchange for rewards. Example: "Invite your friends and receive €10 off when they make their first purchase."

 

• Bundled offers

Offer special discounts when several customers buy together. Example: "Buy with a friend and save 15% on your order."

 

• Share on social media

Encourage your customers to share their experiences on social media. Example: "Post a photo with your product and use the hashtag #MyOnlineShop to receive a surprise!"

Appendices and Additional Resources

 

Checklist for managing out-of-stock products

 

• Key steps to anticipate and manage stockouts

 

1. Analyze sales data to forecast demand.

 

2. Set up low stock alerts.

 

3. Create waiting lists to capture customer interest.

 

4. Communicate proactively with customers and suppliers.

 

5. Plan restocking based on trends.

 

6. Offer alternatives to out-of-stock products.

 

7. Implement emergency solutions, such as alternative suppliers.

 

• Tips to avoid stockouts

Maintain a safety stock for the most popular products.

 

Regularly evaluate the performance of your suppliers.

 

Adopt automated management tools for real-time tracking.

 

• Final check before launching a campaign

Are your waiting lists ready and accessible?

 

Have you prepared your communication messages?

 

Is the stock secured and available for the scheduled date?

 

Are your communication channels (email, social media, etc.) aligned to share the announcement?

 

Ready-to-use message templates

 

• For waiting lists

"Hello [Customer name],

 

Thank you for joining our waiting list for [Product Name]. We will notify you as soon as it becomes available again. Stay tuned!"

 

• For pre-orders

"Good news! [Product Name] is now available for pre-order. Order now to be among the first to receive it as soon as it's restocked."

 

• To announce a restock

"The product you were waiting for is back! [Product name] is now available in limited quantity. Order quickly before it disappears again!"

 

• To thank loyal customers

"Thank you for your patience and trust! As a token of our appreciation, we offer you a [Discount/Gift] valid on your next purchase."

 

Useful links to integrate management tools

 

• Inventory management tools

TradeGecko: https://www.tradegecko.com

 

Odoo: https://www.odoo.com

 

• Software to manage waiting lists

Mailchimp: https://mailchimp.com

 

Klaviyo: https://www.klaviyo.com

 

• Resources to automate communication

Zapier: https://zapier.com

 

Automate.io: https://automate.io

 

ActiveCampaign: https://www.activecampaign.com

 

In-depth study on behaviors related to scarcity

 

• Summary of purchasing behaviors

Scarcity often increases purchase desire by creating a sense of urgency and exclusivity. According to a recent study, 60% of customers are more likely to buy a product presented as rare or in limited stock.

 

• Impact of scarcity-based campaigns

Campaigns using phrases like "Limited stock" or "Last items available" show a 25% higher conversion rate compared to standard campaigns.

 

• Practical applications

Limit product availability to spark interest.

 

Offer exclusive pre-orders to maximize demand.

 

Test different approaches to measure customer reactions and adjust your strategies.

 

• Further studies and reading

"The Scarcity Principle in Marketing" by Cialdini (available on Amazon).

 

"Understanding Consumer Behavior" (study available on ResearchGate). - Articles and studies on marketing trends: https://www.marketingprofs.com

Conclusion

 

Summary of key points

 

• Stockouts are not inevitable

Rather than seeing them as a problem, consider them as an opportunity to engage your customers and strengthen their loyalty. By taking a proactive approach, you can turn a delicate situation into a powerful marketing tool.

 

• What you've learned

How to anticipate stockouts through effective inventory management.

 

Tools and strategies to keep customers interested during a stockout.

 

The importance of communication, goodwill gestures, and rewards to build loyalty.

 

How to leverage scarcity to boost the desirability of your products.

 

• Benefits of proactive management

 

Strengthen customer loyalty

A transparent and well-planned stockout management shows your customers that you care about their needs. It can even boost their long-term loyalty.

 

• Improve brand image

Effectively managing stockouts and communicating professionally projects the image of a reliable and committed business, which strengthens your brand's credibility.

 

• Boost sales

Strategies such as waitlists, pre-orders, and restock campaigns can create urgency and boost your sales.

 

Encouraging action

 

• Put the learned strategies into practice

Don't wait for the next stockout to act! Start now by implementing systems to anticipate and effectively manage unexpected events. Example: activate low stock alerts on KingEshop and prepare early communication templates.

 

• Experiment and adapt

Every business is unique, and it's important to test different approaches to find what works best for your customers. Analyze the results and adjust your strategies accordingly.

 

Additional resources on KingEshop

 

• Practical guides

Check out our detailed guides on inventory management, waitlist usage, and marketing campaigns to maximize your opportunities. Get personalized support to implement these strategies in your KingEshop store.

 

An opportunity for your store

Remember: a well-managed stockout can become an asset for your online store. With the right strategies, you can turn each challenge into an opportunity to impress your customers, strengthen your brand image, and increase your sales. It's your move!

Thank you for reading this page to the end!