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Why use Google Adwords ?
It is in 2000 that Google started to carry out significant profits, thanks to its online advertising system, Google Adwords.
Adwords offers textual ads, which are displayed when someone do a research by key words. The ads appear at the top or the right side of the page. In addition, the Adwords interface gives you the opportunity to choose the elements you want to display in your ad like a title, a description and a destination address.
In order for the ads to be displayed, you have to buy some key words. When a Web surfer do a search using one of your key word in Google, you add will be displayed. Google Adwords works according to a bidding system based on key words. The highest bid for a key word gets the first place. Adwords takes also some others elements to assign a position to your ads like the Google Quality Score.
Unlike traditional advertising system, Adwords allows you to manage your adds in a more adequate manner. For example, your campaign cost is based on the cost per click. This allows you to pay only when someone click on your ad. Moreover, you can choose your target languages, regions, etc.
Google Adwords system enables you to know how much money you spend by day, by key words, by advertising campaign, etc. You can also know the results of your campaign and thus increase your performance.
At the moment, online ads are growing and competition is more and more present. Different search engines offer advertising tool similar to Adwords. You must stay aware of the new arising technologies and advertising strategies.
Article created: 2007-06-20 -- It was read 1186 times
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